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What are the different types of content to send...

Email marketing isn’t just about selling—it’s about building relationships. By offering a mix of content types, you keep your audience engaged, reduce unsubscribe rates, and position your brand as helpful and trustworthy.

What Kind of Email Marketing Causes a Negative Sender...

Your email marketing strategy can do more than drive engagement and conversions—it also directly affects your sender reputation. And when done poorly, email marketing...

Email spam phrases to avoid in your newsletter

Improve Deliverability by Writing Smarter, Not Spammy Email newsletters are a valuable channel for nurturing customer relationships and driving conversions. But if your carefully crafted...

Email Marketing – What it is not

My earlier blog answered the question – what is email marketing software, what does it actually do? In it, I summarised email marketing software...

What is email marketing software

Using the keywords email marketing or email marketing UK etc. and a host of companies appear; UK and overseas located. Each of these companies...

How do you increase email marketing delivery rates?

The generally accepted average delivery rate for email marketing bulk email transmissions is between 50% and 60%. (Delivery rate being defined as the percentage...

Email Marketing: Campaigns Management

Check out the new interface for your  'View Campaigns' management area: The new look campaign management section has been re-designed to help improve ease of...

Email Marketing: Getting personal to improve ROI

Get to know your web visitors a little better and you can start to develop the kind of email marketing subscriber list that dreams...

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Why It’s Better for UK Companies to Use UK-Based Email Marketing Software as an alternative to Mailchimp

Email marketing remains one of the most powerful tools...

The complete guide to creating your first email newsletter

An email newsletter is one of the most effective...

What are the different types of content to send to your audience

Email marketing isn’t just about selling—it’s about building relationships. By offering a mix of content types, you keep your audience engaged, reduce unsubscribe rates, and position your brand as helpful and trustworthy.

What Kind of Email Marketing Causes a Negative Sender Reputation?

Your email marketing strategy can do more than drive...

How to build a positive sender reputation

In the world of email marketing, sender reputation can...

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