Advice

Ecommerce Email Marketing: From Abandoned Baskets to Repeat Orders

Jamie Jamie -
Plan useful ecommerce emails for abandoned baskets, product recommendations and replenishment, with a worked four-week example for UK shops.
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Customer Journey Automation: A Practical Mapping Guide

Jamie Jamie -
Map the customer journey before building the emails. Learn how to define entry and exit rules, plan human hand-offs, test workflows and measure meaningful outcomes.
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What Is an Acceptable Bounce Rate for Email Marketing?

Jamie Jamie -
One of the most important metrics in email marketing is your bounce rate. While marketers often focus on open rates and click-through rates, your bounce...
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How long should you keep subscribers who aren’t engaging with your email marketing?

The ideal approach for managing subscribers who aren't engaging with your email marketing can vary depending on your specific goals and the nature of...

How to boost your inbox placement by changing your send from address

Boosting your inbox placement can be challenging, but changing your send from address can sometimes help improve deliverability. Here are some tips to consider...

What is a sender reputation and how does it work?

Sender reputation refers to the perceived trustworthiness and quality of an email sender's sending practices. It is a crucial factor in email deliverability, determining...

How to create great email preview text

Creating great email preview text, also known as the preheader or snippet, is essential for enticing recipients to open and engage with your emails....

How to use a countdown timer to use with your email marketing

Using a countdown timer in your email marketing can help create a sense of urgency and encourage recipients to take immediate action. Here's how...
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Advice

Ecommerce Email Marketing: From Abandoned Baskets to Repeat Orders

Plan useful ecommerce emails for abandoned baskets, product recommendations and replenishment, with a worked four-week example for UK shops.
Advice

Customer Journey Automation: A Practical Mapping Guide

Map the customer journey before building the emails. Learn how to define entry and exit rules, plan human hand-offs, test workflows and measure meaningful outcomes.
News

Brand new Black Friday email marketing templates

Get Your Black Friday Emails Ready in Minutes with...
Other

New Christmas Email Templates Have Arrived in Email Blaster

Christmas is coming — and your email marketing just...
Discussion

How Long Should Your Email Newsletter Be?

One of the most common questions in email marketing...

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