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What is negative data segmentation and how to use...

What is Negative Data Segmentation—and How to Use It EffectivelyClean your list, improve engagement, and boost ROI by targeting who not to send to. When...

Intro to staff newsletters

How to Structure the Perfect Staff Newsletter A well-structured staff newsletter is more than just a company update—it's a tool that can boost engagement, improve...

What is a lead magnet and why is it...

What is a Lead Magnet and Why is it Crucial for Your Email Marketing Strategy? In today’s digital landscape, capturing and retaining customer attention is...

How to clean your email lists in 2025

How to Clean Your Email Lists in 2025 A clean email list is the foundation of a successful email marketing strategy. In 2025, with increasingly...

How to optimise your email design for a mobile-first audience

How to Optimize Your Email Design for a Mobile-First Audience With mobile devices accounting for the majority of email opens, designing emails with a mobile-first...

How to create the perfect product launch email campaign

How to Create the Perfect Product Launch Email Campaign A well-executed product launch email campaign can generate excitement, drive engagement, and boost sales. However, crafting...

How do spam filters work in 2025

Spam filters in 2025 have evolved to become more sophisticated, leveraging artificial intelligence (AI), machine learning (ML), and advanced authentication protocols to detect and...

How to fix a high bounce rate

A high bounce rate in email marketing occurs when a significant percentage of emails sent are returned as undeliverable. This can be due to...

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Guide to analysing A/B Test results

Guide to Analysing A/B Test Results Turn Test Data Into...

How to create the perfect reactivation campaign

How to Create the Perfect Reactivation Campaign Win Back Customers,...

What is negative data segmentation and how to use it.

What is Negative Data Segmentation—and How to Use It...

5 top outlook rendering issues and how to fix them

5 Top Outlook Rendering Issues and How to Fix...

How to structure the perfect staff newsletter

How to Structure the Perfect Staff NewsletterKeep your team...

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