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Why It’s Better for UK Companies to Use UK-Based...

Jamie Jamie -
Email marketing remains one of the most powerful tools in any business’s marketing toolkit. And while global platforms like Mailchimp often dominate the conversation,...
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What is negative data segmentation and how to use...

Jamie Jamie -
What is Negative Data Segmentation—and How to Use It EffectivelyClean your list, improve engagement, and boost ROI by targeting who not to send to. When...
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Intro to staff newsletters

Jamie Jamie -
How to Structure the Perfect Staff Newsletter A well-structured staff newsletter is more than just a company update—it's a tool that can boost engagement, improve...
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What is a lead magnet and why is it crucial for your email marketing strategy

What is a Lead Magnet and Why is it Crucial for Your Email Marketing Strategy? In today’s digital landscape, capturing and retaining customer attention is...

How to clean your email lists in 2025

How to Clean Your Email Lists in 2025 A clean email list is the foundation of a successful email marketing strategy. In 2025, with increasingly...

How to optimise your email design for a mobile-first audience

How to Optimize Your Email Design for a Mobile-First Audience With mobile devices accounting for the majority of email opens, designing emails with a mobile-first...

How to create the perfect product launch email campaign

How to Create the Perfect Product Launch Email Campaign A well-executed product launch email campaign can generate excitement, drive engagement, and boost sales. However, crafting...

How do spam filters work in 2025

Spam filters in 2025 have evolved to become more sophisticated, leveraging artificial intelligence (AI), machine learning (ML), and advanced authentication protocols to detect and...
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Other

Why It’s Better for UK Companies to Use UK-Based Email Marketing Software as an alternative to Mailchimp

Email marketing remains one of the most powerful tools...
Featured

The complete guide to creating your first email newsletter

An email newsletter is one of the most effective...
Advice

What are the different types of content to send to your audience

Email marketing isn’t just about selling—it’s about building relationships. By offering a mix of content types, you keep your audience engaged, reduce unsubscribe rates, and position your brand as helpful and trustworthy.
Advice

What Kind of Email Marketing Causes a Negative Sender Reputation?

Your email marketing strategy can do more than drive...
Email Marketing UK Tips

How to build a positive sender reputation

In the world of email marketing, sender reputation can...

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