One of the first questions people ask after sending an email campaign is:
"Is my open rate any good?"
It's an understandable question. After all, if...
Successful email marketing requires good planning...
Email marketing remains one of the most effective digital marketing channels available. It allows businesses to communicate directly with...
Email marketing is a great medium to effectively communicate with your customer base. If used correctly it can achieve brilliant results for your business and will...
In the first part of our email campaign tracking investigation we covered several different approaches to help make your email marketing analytics work for...
Bounces, the email marketeers worst nightmare. A bounced email is an unsuccessful email that was been returned to the sender.
Most email marketeers don’t fully...