Discussion

What Goals Should You Set for Your Email Marketing?

Jamie -

Email marketing is one of the most effective digital channels available — but without clear goals, it’s easy for campaigns to drift without delivering...

Jamie -

If you’ve ever noticed that some of your emails take longer to reach recipients, or occasionally don’t appear at all, greylisting may be the...

Jamie -

Once your subscriber opens your email, the visual header — the top section of your design — plays a crucial role in setting the...

How is the cloud affecting your business and personal internet activities?

February 11, 2013

Recently, in one of my areas of business consultancy, I was asked by a client – a manufacturing company, how he should ‘get in...

Email Marketing Get inspired – examples of recent campaigns and how success was achieved

November 19, 2012

A lot has been written; here in our blogs (Email Blaster UK) and across the ambit of forums blogs and social media, on the...

Why companies fail

November 14, 2012

The statistics of company failures are deceptive if viewed from the aspect of declared insolvency (liquidation, both voluntary and involuntary); i.e. information that is...

Email marketing: the facts you need to know.

November 9, 2012

Email marketing is fast becoming the most effective way of reaching customers in a focused manner; particularly relevant to business-to-business marketing where target markets...