If you're currently using MailerLite and wondering whether it's time to switch?
MailerLite has earned a strong reputation as an easy-to-use email marketing platform, particularly...
Email marketing only works if your emails actually reach the inbox.
That sounds obvious — but in 2026, inbox placement has become significantly more difficult.
Both...
For years, email marketers have had a love-hate relationship with Gmail’s Promotions tab.
When it first appeared, many businesses saw it as a threat:
“Our emails...
Images play a vital role in email marketing. They grab attention, support your message, and strengthen your brand identity. But what happens when your...
How to stand out (and drive conversions) during the busiest inbox season
Black Friday is arguably the king of email marketing: everyone’s competing for attention,...
Digital marketing campaigns rely heavily on accurate metrics to measure success. But not every click, open, or engagement is genuine. Bots—automated scripts designed to...