Advice

Email Marketing Design Trends in 2025

Jamie -

Email Marketing Design Trends in 2025: What’s Hot and What’s Next Email marketing is far from dead—in fact, it’s thriving. As inboxes become more crowded...

Jamie -

How to Use GIFs in Your Email Marketing Campaigns In today’s digital marketing landscape, capturing attention in crowded inboxes is more challenging than ever. One...

Jamie -

Email marketing goals should align with your overall business objectives and be tailored to the specific needs and behaviours of your audience. Here are...

What is an opt-in statement and how should you use it

February 22, 2024

An opt-in statement is a clear and explicit declaration where individuals provide their consent to receive communications, usually in the context of email marketing....

Email list management best practices

February 13, 2024

Managing email lists effectively is crucial for successful email marketing campaigns. Here are some best practices for email list management: Permission-Based Marketing:Ensure that you have...

Which metrics best measure the success of your email marketing?

January 10, 2024

Several key metrics help gauge the success and effectiveness of email marketing campaigns. The choice of metrics depends on the specific goals and objectives...

Email Marketing tips for 2024

January 4, 2024

Here are some updated tips and strategies for effective email marketing in 2024: Personalization and Segmentation: Use advanced segmentation based on user behaviour, demographics, and...