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How to use GIF’s with your email marketing campaigns

How to Use GIFs in Your Email Marketing Campaigns In today’s digital marketing landscape, capturing attention in crowded inboxes is more challenging than ever. One...

What should your email marketing goals be?

Email marketing goals should align with your overall business objectives and be tailored to the specific needs and behaviours of your audience. Here are...

How to structure the perfect company newsletter

Structuring the perfect company newsletter involves creating a balance between informative content, engaging visuals, and clear calls to action. Here’s a step-by-step guide to...

Email list management best practices

Managing email lists effectively is crucial for successful email marketing campaigns. Here are some best practices for email list management: Permission-Based Marketing:Ensure that you have...

Which metrics best measure the success of your email marketing?

Several key metrics help gauge the success and effectiveness of email marketing campaigns. The choice of metrics depends on the specific goals and objectives...

Email Marketing tips for 2024

Here are some updated tips and strategies for effective email marketing in 2024: Personalization and Segmentation: Use advanced segmentation based on user behaviour, demographics, and...

How frequently should you send out email marketing emails?

The frequency at which you should send out email marketing emails can vary based on several factors, including your audience, the nature of your...

Will email marketing get my domain name black-listed?

Over the past few years, spam filters have become much more strict. This means that as email marketers, we need to be aware of...

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What are web-safe fonts and which can be used with your email marketing

What Are Web-Safe Fonts and Which Can Be Used...

All about non-human machine clicks – are ‘bot clicks’ killing your stats?

All About Non-Human Machine Clicks – Are ‘Bot Clicks’...

Why you should avoid cold email marketing

Why You Should Avoid Cold Email Marketing Cold email marketing...

Disadvantages of using Mailchimp in 2025

Disadvantages of Using Mailchimp in 2025 Mailchimp has long been...

How to use GIF’s with your email marketing campaigns

How to Use GIFs in Your Email Marketing Campaigns In...

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