Advice

Why Should You Use Email Blaster if You’re a...

If you're currently using MailerLite and wondering whether it's time to switch? MailerLite has earned a strong reputation as an easy-to-use email marketing platform, particularly...

Email Deliverability Best Practices for Gmail & Outlook in...

Email marketing only works if your emails actually reach the inbox. That sounds obvious — but in 2026, inbox placement has become significantly more difficult. Both...

Why the Promotions Tab in Gmail Is Actually a...

For years, email marketers have had a love-hate relationship with Gmail’s Promotions tab. When it first appeared, many businesses saw it as a threat: “Our emails...

What Is Considered a Good Open Rate in 2026?

For years, email marketers obsessed over one number above all else: open rate. But in 2026, the answer to “What’s a good open rate?” is...

Beginner’s Guide to Starting Email Marketing in 2026

Email marketing has changed dramatically over the past few years. AI-powered personalization, stricter privacy rules, and smarter inbox filters mean businesses can no longer...

How to Create the Perfect Welcome Email for Your Subscribers

First impressions matter—especially in email marketing. Your welcome email is often the first direct interaction a subscriber has with your brand after signing up,...

Is It Okay to Use AI to Write Email Body Text?

Artificial intelligence has become a powerful tool for email marketers, offering ways to save time, generate ideas, and even optimise messaging. But as more...

Why Do Recipients Unsubscribe? — And How to Fix It

Unsubscribes are an unavoidable part of email marketing—but they’re also one of the most valuable signals you can get. Every unsubscribe tells a story. It’s...

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Why Should You Use Email Blaster if You’re a Current MailerLite User?

If you're currently using MailerLite and wondering whether it's...

Why Should You Use Email Blaster if You’re a Current Mailchimp User?

Here are some of the biggest reasons why thousands...

How to Switch from Brevo to Email Blaster

Whether you're looking to reduce costs, simplify your email...

How to Switch from Mailchimp to Email Blaster

This guide explains everything you need to know about...

Should You Resend to Your Email Marketing Bounces?

No. You Should Never Resend Email Campaigns to Bounced...

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