Advice

How to Create the Perfect Welcome Email for Your...

Jamie -

First impressions matter—especially in email marketing. Your welcome email is often the first direct interaction a subscriber has with your brand after signing up,...

Jamie -

Artificial intelligence has become a powerful tool for email marketers, offering ways to save time, generate ideas, and even optimise messaging. But as more...

Jamie -

Unsubscribes are an unavoidable part of email marketing—but they’re also one of the most valuable signals you can get. Every unsubscribe tells a story. It’s...

Why your images may not be displaying in Email Campaigns

October 23, 2025

Images play a vital role in email marketing. They grab attention, support your message, and strengthen your brand identity. But what happens when your...

Best Ideas for Black Friday Email Campaigns

October 16, 2025

How to stand out (and drive conversions) during the busiest inbox season Black Friday is arguably the king of email marketing: everyone’s competing for attention,...

How to get great email deliverability in 2025

October 14, 2025

You’ve built your list, crafted beautiful campaigns, and hit send—only to find that your emails are landing in the spam folder instead of the...

How to Spot Bot Clicks in Your Campaign Stats

September 30, 2025

Digital marketing campaigns rely heavily on accurate metrics to measure success. But not every click, open, or engagement is genuine. Bots—automated scripts designed to...