Advice
How to Spot Bot Clicks in Your Campaign Stats
Digital marketing campaigns rely heavily on accurate metrics to measure success. But not every click, open, or engagement is genuine. Bots—automated scripts designed to...
What are the risks of cold email marketing?
Cold email marketing often gets pitched as a quick way to reach new prospects and grow your business. At first glance, it might seem...
What are the different types of content to send...
Email marketing isn’t just about selling—it’s about building relationships. By offering a mix of content types, you keep your audience engaged, reduce unsubscribe rates, and position your brand as helpful and trustworthy.