Advice

Is It Okay to Use AI to Write Email...

Jamie Jamie -
Artificial intelligence has become a powerful tool for email marketers, offering ways to save time, generate ideas, and even optimise messaging. But as more...
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Why Do Recipients Unsubscribe? — And How to Fix...

Jamie Jamie -
Unsubscribes are an unavoidable part of email marketing—but they’re also one of the most valuable signals you can get. Every unsubscribe tells a story. It’s...
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The Importance of UK Data Storage for UK Companies...

Jamie Jamie -
In 2026, data is no longer just an operational asset—it is a strategic, regulated, and highly scrutinised cornerstone of business. For UK companies, where...
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Everything you need to know about GDPR in 2023

General Data Protection Regulation (GDPR) - Overview: The General Data Protection Regulation (GDPR) is a comprehensive data protection and privacy regulation that became enforceable on...

Why is my open rate dropping?

There can be several reasons why your open rate may be dropping. Here are some common factors to consider: Email deliverability issues: If your emails...

Checklist before sending a new email campaign 2023

Before sending a campaign, it's essential to ensure that you have covered all the necessary elements and have everything in place. Here's a checklist...

What’s the best font size to use in my email marketing?

The best font size to use in your email marketing can vary depending on a few factors, such as the font style and design...

Why do my images look blurry or pixelated?

Images can look blurry or pixelated in an email for several reasons: Image resolution: If the image has a low resolution, it will appear blurry...
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Advice

Is It Okay to Use AI to Write Email Body Text?

Artificial intelligence has become a powerful tool for email...
Email Marketing UK Tips

How to Create an Email Call To Action That Really Works

Every email you send has a goal. Whether it’s...
Email Marketing UK Tips

What Is the Best Number of Clickable Links to Have Inside an Email?

When it comes to email marketing, one of the...
Advice

Why Do Recipients Unsubscribe? — And How to Fix It

Unsubscribes are an unavoidable part of email marketing—but they’re...
Email Marketing UK Tips

How Long Do You Leave Inactive Contacts Before Deleting Them?

Every email marketer eventually faces the same dilemma: how...

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