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Complete beginners guide for getting started with email marketing

Email marketing remains one of the most effective digital marketing tools available in 2025—and it’s not just for big brands or seasoned marketers. Whether...

Why you should avoid cold email marketing

Why You Should Avoid Cold Email Marketing Cold email marketing has long been a go-to strategy for businesses looking to generate leads and expand their...

How to write the perfect sales email in 2024

Writing the perfect sales email in 2024 involves a blend of personalization, brevity, value proposition, and strategic follow-up. Here are the key components to...

List Cleaning: why it’s important and how to do it

When building your list of email addresses, the focus is often on increasing the size of your data count as much as possible. It’s...

Ultimate Black Friday Sales Guide

What are the origins of Black Friday? It’s probably no surprise to learn that Black Friday originates from America; the home of the sales campaign....

Email Marketing Campaign Plan for 2021

Template Design Lead with one offer and prominent price with a large clear call to action buttonFor example: Save 33% on electrical products - show...

What Is Email Marketing And How Does It Work? [2021 Guide]

This beginners guide will explain what is email marketing and how it can work for your business in 2021.  As a small business owner, we...

The collapse of Privacy Shield: What does it mean?

Privacy Shield is a Framework used for regulating the exchange of personal data between the E.U and the U.S. So, if you are a...

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How to build a positive sender reputation

In the world of email marketing, sender reputation can...

How to Structure Sign-Up Forms That Convert

In the world of digital marketing, your sign-up form...

Complete beginners guide for getting started with email marketing

Email marketing remains one of the most effective digital...

Email spam phrases to avoid in your newsletter

Improve Deliverability by Writing Smarter, Not Spammy Email newsletters are...

How Long Should You Keep Subscribers Who Aren’t Engaging with Your Emails?

How Long Should You Keep Subscribers Who Aren’t Engaging...

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