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Why you should avoid cold email marketing

Why You Should Avoid Cold Email Marketing Cold email marketing has long been a go-to strategy for businesses looking to generate leads and expand their...

How to write the perfect sales email in 2024

Writing the perfect sales email in 2024 involves a blend of personalization, brevity, value proposition, and strategic follow-up. Here are the key components to...

Email list hygiene best practice guidelines for 2024

Maintaining good email list hygiene is crucial for the success of your email marketing campaigns. It helps improve deliverability rates, engagement, and overall effectiveness....

Ultimate Black Friday Sales Guide

What are the origins of Black Friday? It’s probably no surprise to learn that Black Friday originates from America; the home of the sales campaign....

Email Marketing Campaign Plan for 2021

Template Design Lead with one offer and prominent price with a large clear call to action buttonFor example: Save 33% on electrical products - show...

What Is Email Marketing And How Does It Work? [2021 Guide]

This beginners guide will explain what is email marketing and how it can work for your business in 2021.  As a small business owner, we...

The collapse of Privacy Shield: What does it mean?

Privacy Shield is a Framework used for regulating the exchange of personal data between the E.U and the U.S. So, if you are a...

Images In Email Marketing

Images in email marketing The benefits of using images in your email marketing We are in an age where more and more people prefer to see...

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What are web-safe fonts and which can be used with your email marketing

What Are Web-Safe Fonts and Which Can Be Used...

All about non-human machine clicks – are ‘bot clicks’ killing your stats?

All About Non-Human Machine Clicks – Are ‘Bot Clicks’...

Why you should avoid cold email marketing

Why You Should Avoid Cold Email Marketing Cold email marketing...

Disadvantages of using Mailchimp in 2025

Disadvantages of Using Mailchimp in 2025 Mailchimp has long been...

How to use GIF’s with your email marketing campaigns

How to Use GIFs in Your Email Marketing Campaigns In...

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