Featured

How to write the perfect sales email in 2024

Jamie Jamie -
Writing the perfect sales email in 2024 involves a blend of personalization, brevity, value proposition, and strategic follow-up. Here are the key components to...
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Email list hygiene best practice guidelines for 2024

Jamie Jamie -
Maintaining good email list hygiene is crucial for the success of your email marketing campaigns. It helps improve deliverability rates, engagement, and overall effectiveness....
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Guide to creating your first email newsletter

Jamie Jamie -
https://youtu.be/a1eGccNLbog?si=zF0fZCC0o2OW88jW Creating your first email newsletter can be an exciting and effective way to engage with your audience, whether it's for personal use, a blog,...
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Optimising your images for email marketing

With more and more of us choosing to open emails via our mobile devices as the preferred option, it’s really important to be aware...

Can you still send cold outreach email campaigns?

Over the last five years, quite a bit has changed regarding digital marketing and the environment that it operates in. Email marketers have favoured...

How to use video in your email marketing

Using video with your email marketing is a great way to engage your audience, in the last ten years, we’ve all grown accustomed to...

List Cleaning: why it’s important and how to do it

When building your list of email addresses, the focus is often on increasing the size of your data count as much as possible. It’s...

Ultimate Black Friday Sales Guide

What are the origins of Black Friday? It’s probably no surprise to learn that Black Friday originates from America; the home of the sales campaign....
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Discussion

How to make internal newsletters less boring

Making internal newsletters engaging and less boring is key...
Advice

How to combine SMS and email marketing

Combining SMS and email marketing can create a powerful...
Advice

What incentives should you use to get more subscribers?

Attracting more email subscribers involves offering compelling incentives that...
Other

SMS marketing techniques

SMS marketing, or text message marketing, involves sending promotional...
Discussion

What exactly is A/B testing?

A/B testing, also known as split testing, is a...

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