Every email marketer eventually faces the same dilemma: how long should you hold onto inactive contacts before removing them from your list?
Delete too soon,...
Every email list has them—subscribers who once engaged but have since gone quiet. They’re often referred to as “sleepers”: contacts who haven’t opened, clicked,...
Building a successful email marketing campaign cannot be achieved overnight. The most successful email marketeers adopt a drip drip pressure stance.
Unless your company is...
Establishing and maintaining corporate branding for your company can be a difficult and lengthly task. You will want all communications originating from your company...
Like designing an advert for a printed magazine, your email marketing success will greatly rely on the actual message which you broadcast.
If you are...
You have successfully imported your client email database and are ready to send your first email campaign.
Your email database of clients may have been...