Setting clear and measurable email marketing goals is crucial for the success of your campaigns. Your goals should align with your overall business objectives....
The appropriate duration to keep non-engaging subscribers on your email list can vary based on your specific circumstances, industry, and email marketing goals. However,...
Email marketing is fast replacing previously conventional means of targeted marketing such as post mailing, but it is a common mistake to assume that...
Creating and transmitting a bulk email broadcast via a good quality email marketing service, is relatively straight forward and is an undertaking well within...
Tips and Hints
Ten tips for a clickable subject line.
Apart from sender identity, the subject line is the only indication of the content and interest...
Why email marketing.
Email marketing has long been recognised as an effective and relatively inexpensive method of communicating with a served community – be it...