Discussion

What Goals Should You Set for Your Email Marketing?

Jamie Jamie -
Email marketing is one of the most effective digital channels available — but without clear goals, it’s easy for campaigns to drift without delivering...
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What Is Greylisting — and How Could It Affect...

Jamie Jamie -
If you’ve ever noticed that some of your emails take longer to reach recipients, or occasionally don’t appear at all, greylisting may be the...
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What should you put in the visual header of...

Jamie Jamie -
Once your subscriber opens your email, the visual header — the top section of your design — plays a crucial role in setting the...
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Have Gmail and Yahoo Killed Cold Email Marketing?

Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

How to make sure your subscribers don’t mark your email as spam

How to Make Sure Your Subscribers Don’t Mark Your Email as Spam Build Trust, Improve Deliverability, and Keep Your Emails Where They Belong Email marketing remains...

Email Marketing Design Trends in 2025

Email Marketing Design Trends in 2025: What’s Hot and What’s Next Email marketing is far from dead—in fact, it’s thriving. As inboxes become more crowded...

All about non-human machine clicks – are ‘bot clicks’ killing your stats?

All About Non-Human Machine Clicks – Are ‘Bot Clicks’ Killing Your Stats? If you’ve ever noticed unusually high click-through rates (CTR) in your email marketing...

Why you should avoid cold email marketing

Why You Should Avoid Cold Email Marketing Cold email marketing has long been a go-to strategy for businesses looking to generate leads and expand their...
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Advice

What Are the Key Cornerstones for Great Email Deliverability?

Email deliverability is one of the most critical factors...
Advice

The Five Most Important Metrics for Your Email Marketing

Email marketing is one of the most effective channels...
Advice

Guide to Creating the Best Welcome Email Newsletters

First impressions matter — especially in email marketing. Your...
Other

Best Practices for Call To Action (CTA) in Email Marketing

Every email you send has a purpose — whether...
Discussion

What Goals Should You Set for Your Email Marketing?

Email marketing is one of the most effective digital...

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