Advice

What Are the Key Cornerstones for Great Email Deliverability?

Jamie -

Email deliverability is one of the most critical factors in successful email marketing. No matter how engaging your content or compelling your offers, if...

Jamie -

Email marketing is one of the most effective channels for engaging customers, driving conversions, and building lasting relationships. But how do you know if...

Jamie -

First impressions matter — especially in email marketing. Your welcome email is often the first direct interaction your subscribers have with your brand. It...

Can you still send cold outreach email campaigns?

October 17, 2022

Over the last five years, quite a bit has changed regarding digital marketing and the environment that it operates in. Email marketers have favoured...

List Cleaning: why it’s important and how to do it

October 12, 2022

When building your list of email addresses, the focus is often on increasing the size of your data count as much as possible. It’s...

Ultimate Black Friday Sales Guide

November 9, 2021

What are the origins of Black Friday? It’s probably no surprise to learn that Black Friday originates from America; the home of the sales campaign....