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What are the different types of content to send...

Email marketing isn’t just about selling—it’s about building relationships. By offering a mix of content types, you keep your audience engaged, reduce unsubscribe rates, and position your brand as helpful and trustworthy.

What Kind of Email Marketing Causes a Negative Sender...

Your email marketing strategy can do more than drive engagement and conversions—it also directly affects your sender reputation. And when done poorly, email marketing...

Email spam phrases to avoid in your newsletter

Improve Deliverability by Writing Smarter, Not Spammy Email newsletters are a valuable channel for nurturing customer relationships and driving conversions. But if your carefully crafted...

Top Email Design Trends of 2019

Rumours that email marketing peaked long ago appear to be unfounded, with the practice enjoying a new lease of life over recent years. Some...

How to Start Your Email

It’s important to take great care when composing email marketing messages. Get it wrong and you could harm the reputation of your company or...

GDPR & the USA….the bit they are glossing over

As we near the start date for GDPR (read more about GDPR here), it's becoming a very popular topic indeed. The big question at the...

Why choose a UK email marketing company?

There are many factors to take into consideration when weighing up between a UK email marketing company and an overseas email marketing supplier. Nowadays,...

What is a sender score and how does it impact your email marketing?

So how is this sender score generated? Email service providers from all over the world take part in the sender score project, they are constantly...

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Why It’s Better for UK Companies to Use UK-Based Email Marketing Software as an alternative to Mailchimp

Email marketing remains one of the most powerful tools...

The complete guide to creating your first email newsletter

An email newsletter is one of the most effective...

What are the different types of content to send to your audience

Email marketing isn’t just about selling—it’s about building relationships. By offering a mix of content types, you keep your audience engaged, reduce unsubscribe rates, and position your brand as helpful and trustworthy.

What Kind of Email Marketing Causes a Negative Sender Reputation?

Your email marketing strategy can do more than drive...

How to build a positive sender reputation

In the world of email marketing, sender reputation can...

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