How to stand out (and drive conversions) during the busiest inbox season
Black Friday is arguably the king of email marketing: everyone’s competing for attention,...
Digital marketing campaigns rely heavily on accurate metrics to measure success. But not every click, open, or engagement is genuine. Bots—automated scripts designed to...
B2C, which stands for "Business-to-Consumer," refers to the relationship between a business and individual consumers. It typically involves companies that provide products or services...
The General Data Protection Regulation (GDPR) applies to both Business-to-Consumer (B2C) and Business-to-Business (B2B) interactions, but there are some differences in how the regulation...
General Data Protection Regulation (GDPR) - Overview:
The General Data Protection Regulation (GDPR) is a comprehensive data protection and privacy regulation that became enforceable on...
There can be several reasons why your open rate may be dropping. Here are some common factors to consider:
Email deliverability issues: If your emails...
Before sending a campaign, it's essential to ensure that you have covered all the necessary elements and have everything in place. Here's a checklist...