Advice

What Is an Acceptable Bounce Rate for Email Marketing?

Jamie -

One of the most important metrics in email marketing is your bounce rate. While marketers often focus on open rates and click-through rates, your bounce...

Jamie -

One of the quickest ways to destroy your email marketing performance is to end up on an email block list. If your sending domain or...

Jamie -

Email automation is one of the most effective ways to nurture leads, onboard new customers and build lasting relationships with your audience. Rather than...

How to Structure the Perfect Welcome Newsletter

August 18, 2026

Structure the perfect welcome newsletter A welcome newsletter is one of the most important emails your business will ever send. It is your first opportunity to...

Why Should You Use Email Blaster if You’re a Current MailerLite User?

August 13, 2026

If you're currently using MailerLite and wondering whether it's time to switch? MailerLite has earned a strong reputation as an easy-to-use email marketing platform, particularly...

Email Deliverability Best Practices for Gmail & Outlook in 2026

June 23, 2026

Email marketing only works if your emails actually reach the inbox. That sounds obvious — but in 2026, inbox placement has become significantly more difficult. Both...

Why the Promotions Tab in Gmail Is Actually a Good Thing in 2026

June 18, 2026

For years, email marketers have had a love-hate relationship with Gmail’s Promotions tab. When it first appeared, many businesses saw it as a threat: “Our emails...