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Why It’s Better for UK Companies to Use UK-Based...

Jamie Jamie -
Email marketing remains one of the most powerful tools in any business’s marketing toolkit. And while global platforms like Mailchimp often dominate the conversation,...
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What is negative data segmentation and how to use...

Jamie Jamie -
What is Negative Data Segmentation—and How to Use It EffectivelyClean your list, improve engagement, and boost ROI by targeting who not to send to. When...
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Intro to staff newsletters

Jamie Jamie -
How to Structure the Perfect Staff Newsletter A well-structured staff newsletter is more than just a company update—it's a tool that can boost engagement, improve...
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How to fix a high bounce rate

A high bounce rate in email marketing occurs when a significant percentage of emails sent are returned as undeliverable. This can be due to...

SMS marketing techniques

SMS marketing, or text message marketing, involves sending promotional messages to customers via SMS (Short Message Service). This method is highly effective due to...

How to write email copy that people will want to read

Writing email copy that captures and retains the attention of your subscribers is essential for effective email marketing. Here are some tips to help...

How to build loyalty with your email marketing subscribers

Building loyalty with your email marketing subscribers is essential for maintaining long-term relationships and driving consistent engagement. Here are some strategies to help you...

What is a reactivation email and how should you use it

A reactivation email is a type of marketing email sent to dormant or inactive subscribers with the goal of re-engaging them and encouraging them...
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Other

Why It’s Better for UK Companies to Use UK-Based Email Marketing Software as an alternative to Mailchimp

Email marketing remains one of the most powerful tools...
Featured

The complete guide to creating your first email newsletter

An email newsletter is one of the most effective...
Advice

What are the different types of content to send to your audience

Email marketing isn’t just about selling—it’s about building relationships. By offering a mix of content types, you keep your audience engaged, reduce unsubscribe rates, and position your brand as helpful and trustworthy.
Advice

What Kind of Email Marketing Causes a Negative Sender Reputation?

Your email marketing strategy can do more than drive...
Email Marketing UK Tips

How to build a positive sender reputation

In the world of email marketing, sender reputation can...

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