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Why you should avoid cold email marketing

Why You Should Avoid Cold Email Marketing Cold email marketing has long been a go-to strategy for businesses looking to generate leads and expand their...

How to write the perfect sales email in 2024

Writing the perfect sales email in 2024 involves a blend of personalization, brevity, value proposition, and strategic follow-up. Here are the key components to...

Email list hygiene best practice guidelines for 2024

Maintaining good email list hygiene is crucial for the success of your email marketing campaigns. It helps improve deliverability rates, engagement, and overall effectiveness....

What’s the best send-from address to use?

This is a topic that is often overlooked, but it does have a dramatic effect on your inbox placement.  When your recipient’s mail filter...

Optimising your images for email marketing

With more and more of us choosing to open emails via our mobile devices as the preferred option, it’s really important to be aware...

Can you still send cold outreach email campaigns?

Over the last five years, quite a bit has changed regarding digital marketing and the environment that it operates in. Email marketers have favoured...

How to use video in your email marketing

Using video with your email marketing is a great way to engage your audience, in the last ten years, we’ve all grown accustomed to...

List Cleaning: why it’s important and how to do it

When building your list of email addresses, the focus is often on increasing the size of your data count as much as possible. It’s...

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What are web-safe fonts and which can be used with your email marketing

What Are Web-Safe Fonts and Which Can Be Used...

All about non-human machine clicks – are ‘bot clicks’ killing your stats?

All About Non-Human Machine Clicks – Are ‘Bot Clicks’...

Why you should avoid cold email marketing

Why You Should Avoid Cold Email Marketing Cold email marketing...

Disadvantages of using Mailchimp in 2025

Disadvantages of Using Mailchimp in 2025 Mailchimp has long been...

How to use GIF’s with your email marketing campaigns

How to Use GIFs in Your Email Marketing Campaigns In...

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