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Complete beginners guide for getting started with email marketing

Jamie -

Email marketing remains one of the most effective digital marketing tools available in 2025—and it’s not just for big brands or seasoned marketers. Whether...

Jamie -

Why You Should Avoid Cold Email Marketing Cold email marketing has long been a go-to strategy for businesses looking to generate leads and expand their...

Jamie -

Writing the perfect sales email in 2024 involves a blend of personalization, brevity, value proposition, and strategic follow-up. Here are the key components to...

Different ways to personalise your emails

April 18, 2023

Personalizing your emails can help you build stronger relationships with your subscribers and increase the effectiveness of your email marketing campaigns. Here are some...

What’s the best send-from address to use?

November 11, 2022

This is a topic that is often overlooked, but it does have a dramatic effect on your inbox placement. When your recipient’s mail filter...

Optimising your images for email marketing

October 25, 2022

With more and more of us choosing to open emails via our mobile devices as the preferred option, it’s really important to be aware...

Can you still send cold outreach email campaigns?

October 17, 2022

Over the last five years, quite a bit has changed regarding digital marketing and the environment that it operates in. Email marketers have favoured...