Featured

The complete guide to creating your first email newsletter

Jamie Jamie -
An email newsletter is one of the most effective ways to connect with your audience, build trust, and drive consistent engagement—whether you're a small...
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Complete beginners guide for getting started with email marketing

Jamie Jamie -
Email marketing remains one of the most effective digital marketing tools available in 2025—and it’s not just for big brands or seasoned marketers. Whether...
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Why you should avoid cold email marketing

Jamie Jamie -
Why You Should Avoid Cold Email Marketing Cold email marketing has long been a go-to strategy for businesses looking to generate leads and expand their...
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How to optimise your images for email marketing

Optimising images for email marketing is essential to ensure your emails load quickly and display correctly for your audience. Here's a guide on how...

Quick tips for writing your first email marketing newsletter

Writing your first email marketing newsletter can be both exciting and challenging. To ensure it's effective and engaging, here are some quick tips to...

How to use Ai create email marketing

Using AI to write email marketing copy text can be a powerful tool to help streamline the content creation process and improve efficiency. Here's...

Why should you be using double opt-in sign-up forms for email marketing sign-ups?

Using a double opt-in sign-up process for email marketing is a best practice for several reasons: Confirming Intent: Double opt-in ensures that the subscriber genuinely...

How long should you keep subscribers who aren’t engaging with your email marketing?

The ideal approach for managing subscribers who aren't engaging with your email marketing can vary depending on your specific goals and the nature of...
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Other

Why It’s Better for UK Companies to Use UK-Based Email Marketing Software as an alternative to Mailchimp

Email marketing remains one of the most powerful tools...
Featured

The complete guide to creating your first email newsletter

An email newsletter is one of the most effective...
Advice

What are the different types of content to send to your audience

Email marketing isn’t just about selling—it’s about building relationships. By offering a mix of content types, you keep your audience engaged, reduce unsubscribe rates, and position your brand as helpful and trustworthy.
Advice

What Kind of Email Marketing Causes a Negative Sender Reputation?

Your email marketing strategy can do more than drive...
Email Marketing UK Tips

How to build a positive sender reputation

In the world of email marketing, sender reputation can...

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