Designing email marketing for mobile

Designing email marketing for mobile; Well, we’ve seen it coming for a while, but last year was the first year where mobile devices overtook...

How does ‘Legitimate Interests’ work?

Since GDPR went live back in May last year, there has been quite a bit interest in the term 'Legitimate Interests'. This term has...

What is A/B Testing? – Digital Marketing Guide

What is A/B Testing? A/B Testing (also known as split testing) is a method of comparing two or more versions of a marketing campaign to...
Email Marketing Software Tools 2020

Top 10 Email Marketing Software Tools In 2020

In 2020, email marketing software continues to play a critical role in successful business marketing strategy. 81% of small businesses use it...

Why does my email marketing bounce?

When it comes to email marketing, bounces can be a fairly common occurrence. There are a vast array of reasons why an email may...