Understanding your campaign analytics.

Earlier this month we released the latest version of our online integrated analytics suite. From this area of your email blaster software you can...

Getting started with email marketing.

‘Email marketing is, hands-down, one of the best ways to leverage the web to grow your business.’ (DIY Times). It is a quick and easy...

Workshop: How to save images for email.

  When designing your next email campaign, it is important to take the time to properly save and optimise your images for use inside email. Images...

Do business plans work?

In my previous blog – ‘So what’s all this about business strategy’ I discussed the most effective way to produce a strategic plan –...

How do you select an email marketing service that best suits...

Enter the keywords ‘email marketing’ and you will be presented with page upon page of email marketing services on offer. Perhaps if you’re looking...