Every email marketer eventually faces the same dilemma: how long should you hold onto inactive contacts before removing them from your list?
Delete too soon,...
Every email list has them—subscribers who once engaged but have since gone quiet. They’re often referred to as “sleepers”: contacts who haven’t opened, clicked,...
Bounces, the email marketeers worst nightmare. A bounced email is an unsuccessful email that was been returned to the sender.
Most email marketeers don’t fully...