Every email marketer eventually faces the same dilemma: how long should you hold onto inactive contacts before removing them from your list?
Delete too soon,...
Every email list has them—subscribers who once engaged but have since gone quiet. They’re often referred to as “sleepers”: contacts who haven’t opened, clicked,...
Email marketing has become an increasingly popular way for marketers to engage with their clients. Generating new business is also top priority, but...
Email marketing is a great medium to effectively communicate with your customer base. If used correctly it can achieve brilliant results for your business and will...
In the first part of our email campaign tracking investigation we covered several different approaches to help make your email marketing analytics work for...