Email Marketing UK Tips

What Is a Good Click-Through Rate for Your Email...

Jamie Jamie -
A good email click rate compares well with similar campaigns and supports your goal. Compare emails sent to similar audiences using the same calculation...
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What Is a Good Open Rate for Your Email...

Jamie Jamie -
One of the first questions people ask after sending an email campaign is: "Is my open rate any good?" It's an understandable question. After all, if...
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Email Marketing Best Practices: 20 Proven Tips for Better...

Jamie Jamie -
Successful email marketing requires good planning... Email marketing remains one of the most effective digital marketing channels available. It allows businesses to communicate directly with...
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Understanding your campaign analytics.

Earlier this month we released the latest version of our online integrated analytics suite. From this area of your email blaster software you can...

Getting started with email marketing.

‘Email marketing is, hands-down, one of the best ways to leverage the web to grow your business.’ (DIY Times). It is a quick and easy...

Workshop: How to save images for email.

When designing your next email campaign, it is important to take the time to properly save and optimise your images for use inside email. Images...

Do business plans work?

In my previous blog – ‘So what’s all this about business strategy’ I discussed the most effective way to produce a strategic plan –...

How do you select an email marketing service that best suits your requirements?

Enter the keywords ‘email marketing’ and you will be presented with page upon page of email marketing services on offer. Perhaps if you’re looking...
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Advice

Ecommerce Email Marketing: From Abandoned Baskets to Repeat Orders

Plan useful ecommerce emails for abandoned baskets, product recommendations and replenishment, with a worked four-week example for UK shops.
Advice

Customer Journey Automation: A Practical Mapping Guide

Map the customer journey before building the emails. Learn how to define entry and exit rules, plan human hand-offs, test workflows and measure meaningful outcomes.
News

Brand new Black Friday email marketing templates

Get Your Black Friday Emails Ready in Minutes with...
Other

New Christmas Email Templates Have Arrived in Email Blaster

Christmas is coming — and your email marketing just...
Discussion

How Long Should Your Email Newsletter Be?

One of the most common questions in email marketing...

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