Email Marketing UK Tips

What Is a Good Click-Through Rate for Your Email...

A good email click rate compares well with similar campaigns and supports your goal. Compare emails sent to similar audiences using the same calculation...

What Is a Good Open Rate for Your Email...

One of the first questions people ask after sending an email campaign is: "Is my open rate any good?" It's an understandable question. After all, if...

Email Marketing Best Practices: 20 Proven Tips for Better...

Successful email marketing requires good planning... Email marketing remains one of the most effective digital marketing channels available. It allows businesses to communicate directly with...

Spam Traps: Everything you need to know about them and how to avoid them

First up, it's important to understand what a spam traps are, there are two main types commonly used: A pristine Spam Traps This is a brand...

Free template design editor: 15 things you may not know about cBuilder

A quick round up of 15 popular features of our free template design editor: cBuilder Our free template design editor, cBuilder comes bundled with email...

Email marketing mistakes – top 10

email marketing mistakes Email marketing mistakes and how to fix them. 1. Oversized headers. One of the most common email marketing mistakes are large headers may grab...

Creating an Email Marketing Campaign

Email marketing is a simple, cost effective and highly successful way of marketing to your clients and new prospects.  As it’s such a popular...

Email Marketing Secrets You Need to Know

Email marketing remains one of the most cost effective and successful marketing channels; but are you getting the most out of it?  With more...

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Ecommerce Email Marketing: From Abandoned Baskets to Repeat Orders

Plan useful ecommerce emails for abandoned baskets, product recommendations and replenishment, with a worked four-week example for UK shops.

Customer Journey Automation: A Practical Mapping Guide

Map the customer journey before building the emails. Learn how to define entry and exit rules, plan human hand-offs, test workflows and measure meaningful outcomes.

Brand new Black Friday email marketing templates

Get Your Black Friday Emails Ready in Minutes with...

New Christmas Email Templates Have Arrived in Email Blaster

Christmas is coming — and your email marketing just...

How Long Should Your Email Newsletter Be?

One of the most common questions in email marketing...

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