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What are the different types of content to send...

Email marketing isn’t just about selling—it’s about building relationships. By offering a mix of content types, you keep your audience engaged, reduce unsubscribe rates, and position your brand as helpful and trustworthy.

What Kind of Email Marketing Causes a Negative Sender...

Your email marketing strategy can do more than drive engagement and conversions—it also directly affects your sender reputation. And when done poorly, email marketing...

Email spam phrases to avoid in your newsletter

Improve Deliverability by Writing Smarter, Not Spammy Email newsletters are a valuable channel for nurturing customer relationships and driving conversions. But if your carefully crafted...

Will email marketing get my domain name black-listed?

Over the past few years, spam filters have become much more strict. This means that as email marketers, we need to be aware of...

Top 20 tips to get more from your email sign up forms

To get more sign-ups from your email sign-up form, you'll need to optimize the form and make it more enticing for your website visitors....

Why your email marketing might end up in junk mail

Your email marketing campaigns might end up in the junk or spam folder for various reasons, which can be influenced by factors related to...

How to optimise your images for email marketing

Optimising images for email marketing is essential to ensure your emails load quickly and display correctly for your audience. Here's a guide on how...

How to establish your goals with email marketing

Establishing clear and measurable goals is a crucial step in creating an effective email marketing strategy. Here's a step-by-step guide on how to establish...

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Why It’s Better for UK Companies to Use UK-Based Email Marketing Software as an alternative to Mailchimp

Email marketing remains one of the most powerful tools...

The complete guide to creating your first email newsletter

An email newsletter is one of the most effective...

What are the different types of content to send to your audience

Email marketing isn’t just about selling—it’s about building relationships. By offering a mix of content types, you keep your audience engaged, reduce unsubscribe rates, and position your brand as helpful and trustworthy.

What Kind of Email Marketing Causes a Negative Sender Reputation?

Your email marketing strategy can do more than drive...

How to build a positive sender reputation

In the world of email marketing, sender reputation can...

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