feedback loop

Feedback loop, what it is and why it matters

The importance of a feedback loop At email blaster HQ, we often get asked, why should I be using a service provider to send my...
quality not quantity

Quality not quantity – Secret to email marketing

Quality not quantity Quality not quantity is the key when it comes to email marketing. The best results are always obtained by sending in small...

The old subject header line conundrum

What is the best email subject header line and does it really matter? This question comes up time and time again and everyone has strong...
email marketing mistake

Email marketing mistake – How do I recover?

How to recover from an email marketing mistake. Making an email marketing mistake, it is not a case of ‘if’ but a case of...

Email Marketing: Campaigns Management

Check out the new interface for your  'View Campaigns' management area: The new look campaign management section has been re-designed to help improve ease of...