quality not quantity

Quality not quantity – Secret to email marketing

Quality not quantity Quality not quantity is the key when it comes to email marketing. The best results are always obtained by sending in small...

email bounces, how do they impact your email marketing?

My email marketing isn’t getting through - what can I do? This week we are going to look at the two types of bounces messages...

Clean your mailing list

If you have a clean good quality COI mailing list, you are more than halfway there to creating a successful email marketing campaign. To help...

The old subject header line conundrum

What is the best email subject header line and does it really matter? This question comes up time and time again and everyone has strong...

How do you increase email marketing delivery rates?

The generally accepted average delivery rate for email marketing bulk email transmissions is between 50% and 60%. (Delivery rate being defined as the percentage...