Advice

What should you put in the visual header of...

Jamie -

Once your subscriber opens your email, the visual header — the top section of your design — plays a crucial role in setting the...

Jamie -

Timing can make or break your email marketing success. Even the most well-written and beautifully designed email newsletter can go unnoticed if it lands...

Jamie -

Images play a vital role in email marketing. They grab attention, support your message, and strengthen your brand identity. But what happens when your...

Can you send email marketing from your Gmail or Hotmail address?

November 30, 2022

In this blog article, we are going to take a look at your send-from address, or more specifically using free email accounts such as...

What’s the best send-from address to use?

November 11, 2022

This is a topic that is often overlooked, but it does have a dramatic effect on your inbox placement. When your recipient’s mail filter...

Optimising your images for email marketing

October 25, 2022

With more and more of us choosing to open emails via our mobile devices as the preferred option, it’s really important to be aware...

Can you still send cold outreach email campaigns?

October 17, 2022

Over the last five years, quite a bit has changed regarding digital marketing and the environment that it operates in. Email marketers have favoured...