Advice

Why your images may not be displaying in Email...

Jamie -

Images play a vital role in email marketing. They grab attention, support your message, and strengthen your brand identity. But what happens when your...

Jamie -

How to stand out (and drive conversions) during the busiest inbox season Black Friday is arguably the king of email marketing: everyone’s competing for attention,...

Jamie -

You’ve built your list, crafted beautiful campaigns, and hit send—only to find that your emails are landing in the spam folder instead of the...

How to write interesting email content

November 27, 2023

Writing interesting email content is essential for engaging your audience and achieving your email marketing goals. Whether you're sending promotional emails, newsletters, or transactional...

Quick tips for writing your first email marketing newsletter

November 20, 2023

Writing your first email marketing newsletter can be both exciting and challenging. To ensure it's effective and engaging, here are some quick tips to...

How to carry out a successful Black Friday email marketing campaign

November 17, 2023

To execute a successful Black Friday email marketing campaign, follow these steps: Early Planning: Begin planning your Black Friday email campaign well in advance. Set clear...

What is a good bounce rate for email marketing

November 15, 2023

A good bounce rate for email marketing typically falls within the range of 2% to 5%. This means that for every 100 emails you...

All about Apple Privacy Update 2023

November 1, 2023

In previous updates, such as iOS 14 and iOS 15, Apple introduced several privacy-focused features like App Tracking Transparency (ATT), which requires apps to...

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