Advice

Why your images may not be displaying in Email...

Jamie -

Images play a vital role in email marketing. They grab attention, support your message, and strengthen your brand identity. But what happens when your...

Jamie -

How to stand out (and drive conversions) during the busiest inbox season Black Friday is arguably the king of email marketing: everyone’s competing for attention,...

Jamie -

You’ve built your list, crafted beautiful campaigns, and hit send—only to find that your emails are landing in the spam folder instead of the...

How to Spot Bot Clicks in Your Campaign Stats

September 30, 2025

Digital marketing campaigns rely heavily on accurate metrics to measure success. But not every click, open, or engagement is genuine. Bots—automated scripts designed to...

What are the risks of cold email marketing?

September 25, 2025

Cold email marketing often gets pitched as a quick way to reach new prospects and grow your business. At first glance, it might seem...

What are the different types of content to send to your audience

August 21, 2025

Email marketing isn’t just about selling—it’s about building relationships. By offering a mix of content types, you keep your audience engaged, reduce unsubscribe rates, and position your brand as helpful and trustworthy.

What Kind of Email Marketing Causes a Negative Sender Reputation?

August 19, 2025

Your email marketing strategy can do more than drive engagement and conversions—it also directly affects your sender reputation. And when done poorly, email marketing...

Email spam phrases to avoid in your newsletter

August 5, 2025

Improve Deliverability by Writing Smarter, Not Spammy Email newsletters are a valuable channel for nurturing customer relationships and driving conversions. But if your carefully crafted...

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