Advice

Top 20 Tips to Boost Your ROI From Email...

Jamie -

Email marketing continues to deliver one of the highest returns on investment in digital marketing — but in 2026, success looks very different from...

Jamie -

For years, email marketers obsessed over one number above all else: open rate. But in 2026, the answer to “What’s a good open rate?” is...

Jamie -

Email marketing has changed dramatically over the past few years. AI-powered personalization, stricter privacy rules, and smarter inbox filters mean businesses can no longer...

How to Create the Perfect Welcome Email for Your Subscribers

April 30, 2026

First impressions matter—especially in email marketing. Your welcome email is often the first direct interaction a subscriber has with your brand after signing up,...

Is It Okay to Use AI to Write Email Body Text?

April 23, 2026

Artificial intelligence has become a powerful tool for email marketers, offering ways to save time, generate ideas, and even optimise messaging. But as more...

Why Do Recipients Unsubscribe? — And How to Fix It

April 14, 2026

Unsubscribes are an unavoidable part of email marketing—but they’re also one of the most valuable signals you can get. Every unsubscribe tells a story. It’s...

The Importance of UK Data Storage for UK Companies in 2026

April 2, 2026

In 2026, data is no longer just an operational asset—it is a strategic, regulated, and highly scrutinised cornerstone of business. For UK companies, where...

What Are the Key Cornerstones for Great Email Deliverability?

February 24, 2026

Email deliverability is one of the most critical factors in successful email marketing. No matter how engaging your content or compelling your offers, if...

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