When a subscriber lands on your website from an email campaign, Insight allows email blaster analytics to track each user's journey around your website. The optional e-commerce ROI tracker can automatically track cart abandonment and purchases made.
To activate Insight visitor tracking, please add the following code before the </head> tag on all web pages you wish to track:
Once the tracking code has been installed on your website, register your domain for tracking inside email blaster.
To register a domain, head over to the Apps section inside email blaster and install the Insight App, once installed you will see an option to register your domain. The App will also validate your domain, checking that Insight tracking has been successfully installed.
ROI (Return On Investment) can be enabled alongside visitor tracking for the most comprehensive visitor tracking experience. Enabling ROI enables your email blaster to automatically track abandoned basket and calculate the total income generated from each email campaign.
EMBInsightTrack('BasketAdd', 'How to make an apple pie', '9.99', '2');
The above example will add the following to our shopping basket:
2 x 'How to make an apple pie' at £9.99 per unit
EMBInsightTrack('BasketRemove', 'How to make an apple pie');
The above will remove 'How to make an apple pie' from our shopping basket. If multiple quantities have previously been added i.e. 2x ‘How to make an apple pie’, both items will be removed.
EMBInsightTrack('BasketUpdateQty', 'How to make an apple pie','3');
EMBInsightTrack('Checkout', 'Learn to fly in 2 easy steps'); EMBInsightTrack('Checkout', 'How to make an apple pie'); EMBInsightTrack('CheckoutAmount', '34.97');
If the item was not already in our shopping basket, we can add it to our shopping basket and record the sale in one step:
EMBInsightTrack('Checkout', 'Death of the Shrieking Monkey ', '19.99','1'); EMBInsightTrack('Checkout', 'Secret of the Three-Inch Tourists ', '18.99','1'); EMBInsightTrack('CheckoutAmount', '38.98');