If you’ve ever noticed that some of your emails take longer to reach recipients, or occasionally don’t appear at all, greylisting may be the reason. Understanding this email filtering mechanism is important for anyone running newsletters or marketing campaigns. In this post, we’ll explain what greylisting is, how it works, and what you can do to ensure your emails reach subscribers reliably. What Is Greylisting? Greylisting is an anti-spam technique used by email servers to temporarily reject incoming messages from unknown senders....

When it comes to email marketing, every click counts. Anchor links — also known as jump links — can be a powerful tool to guide readers to specific sections of a long email newsletter or even to particular areas of your website. But do they actually work in email, and how can you use them effectively Let’s break it down. What Are Anchor Links? Anchor links are hyperlinks that direct users to a specific part of a page rather than just opening...

While the email footer might seem like a small detail at the bottom of your campaigns, it’s far more than just an afterthought. A well-designed footer not only ensures compliance with regulations but also reinforces your brand, builds trust, and can even drive additional engagement. If you want your email campaigns to look professional and effective from top to bottom, here’s what you should include in your email footer. 1. Contact Information Your subscribers should always know how to reach you. Including...

Once your subscriber opens your email, the visual header — the top section of your design — plays a crucial role in setting the tone for everything that follows. It’s the first thing readers see, and it can instantly communicate your brand identity, purpose, and professionalism. A well-designed visual header gives your campaign structure, reinforces trust, and makes your email instantly recognisable. Best practices: Show your brand clearly: Include your company logo at the top so recipients immediately know who the email...

Timing can make or break your email marketing success. Even the most well-written and beautifully designed email newsletter can go unnoticed if it lands in your subscribers’ inboxes at the wrong time. So, how do you find the best time to send your email newsletter — the moment when your audience is most likely to open, read, and engage? Let’s explore how to get the timing right for your campaigns. Why Timing Matters Your subscribers’ inboxes are busy places. When you send...