This guide explains everything you need to know about switching from Mailchimp to Email Blaster.
If you’re thinking about moving away from Mailchimp, you’re certainly not alone. Many UK businesses are switching to Email Blaster for its transparent pricing, UK-based support, unlimited contacts and secure UK data storage.
The good news is that moving your email marketing doesn’t need to be difficult. Most businesses can migrate their subscribers and be sending campaigns from Email Blaster in less than an hour.
This guide explains everything you need to know about switching from Mailchimp to Email Blaster.
Why Businesses Are Leaving Mailchimp
Mailchimp remains one of the biggest names in email marketing, but it’s no longer the obvious choice for many organisations.
Businesses commonly switch because they want:
- Lower monthly costs
- Unlimited subscriber storage
- UK-based customer support
- UK data hosting
- A simpler email builder
- Better value for money
- Faster, more personal support
Many organisations also find that as their mailing lists grow, Mailchimp’s pricing becomes increasingly expensive, particularly if they’re storing thousands of subscribers that they don’t email every month.
With Email Blaster, you pay based on the number of emails you send—not the number of contacts you store—making it a more cost-effective solution for many businesses.
Step 1 – Export Your Subscribers from Mailchimp
Exporting your contacts from Mailchimp is straightforward.
Simply export your audience as a CSV file.
It’s also worth exporting:
- Active subscribers
- Unsubscribed contacts
- Cleaned contacts
- Custom fields
- Tags and segments (where required)
Keeping your unsubscribe and bounce lists helps maintain your sender reputation when moving to any new platform.
Step 2 – Create Your Email Blaster Account
Creating an Email Blaster account only takes a few minutes.
Once logged in you’ll have access to:
- Unlimited contact storage
- Drag & Drop Email Builder
- Hundreds of responsive templates
- Smart Automation
- Segmentation
- Personalisation
- Analytics
- A/B Testing
- Signup Forms
- UK-based support
There’s no complicated setup process, and if you need assistance, the support team is only a phone call or email away.
Step 3 – Import Your Mailing Lists
Importing contacts into Email Blaster is quick and simple.
Upload your CSV file and map your fields, including:
- Email Address
- First Name
- Last Name
- Company Name
- Telephone Number
- Any custom mail merge fields
Monthly accounts can import up to 50 additional custom fields, allowing you to personalise campaigns just as you did previously.
Step 4 – Verify Your Sending Domain
Before sending your first campaign, you’ll want to verify your sending domain.
This involves adding a few DNS records to authenticate your emails.
Verifying your domain helps improve:
- Inbox placement
- Deliverability
- Sender reputation
- Customer trust
The Email Blaster support team can guide you through the process if required.
Step 5 – Rebuild or Improve Your Templates
Rather than simply recreating your old Mailchimp templates, many businesses use the opportunity to refresh their email design.
Email Blaster’s drag-and-drop builder makes it easy to create professional newsletters without any coding knowledge.
You can:
- Drag content blocks into place
- Add buttons, images and videos
- Personalise content
- Save reusable templates
- Create mobile-responsive emails automatically
Many users find the builder quicker and easier to use than more complicated alternatives.
Step 6 – Recreate Your Automations
If you currently use automated email journeys in Mailchimp, you’ll need to recreate them inside Email Blaster.
This is a great opportunity to review existing workflows and remove any automations that are no longer delivering value.
Popular automations include:
- Welcome emails
- Drip campaigns
- Birthday emails
- Follow-up sequences
- Re-engagement campaigns
Step 7 – Send a Test Campaign
Before emailing your full database, send a test campaign.
Check:
- Personalisation fields
- Images
- Mobile layout
- Links
- Subject line
- Spam score
- Unsubscribe link
Once you’re happy, you’re ready to send to your full mailing list.
Benefits of Moving to Email Blaster
Many businesses notice immediate improvements after switching.
Transparent Pricing
Unlike platforms that charge based on audience size, Email Blaster lets you store unlimited contacts. You simply pay for the emails you send.
For growing businesses, this can lead to substantial savings over time.
UK-Based Support
When you need help, you’ll speak to a real member of the Email Blaster team.
No chatbots.
No outsourced call centres.
Just experienced UK-based support by phone, email or live chat.
UK Data Hosting
Your subscriber data remains securely stored in UK data centres, helping organisations that prefer their marketing data to stay within the UK.
This is particularly attractive for businesses working with local authorities, charities, schools, healthcare providers and other organisations with strict data governance requirements.
Easy-to-Use Email Builder
Creating professional email campaigns shouldn’t require technical expertise.
Email Blaster’s intuitive drag-and-drop editor makes it simple for anyone to build attractive, responsive emails in minutes.
Unlimited Contacts
Your database shouldn’t dictate your monthly costs.
Whether you have 5,000 subscribers or 500,000, you can store them all without worrying about subscriber-based pricing tiers.
Will My Deliverability Be Affected?
Providing your mailing list is permission-based and your sending domain is correctly authenticated, switching platforms should have little impact on deliverability.
As with any new platform, it’s good practice to:
- Verify your domain
- Warm up larger mailing lists gradually
- Remove inactive contacts
- Suppress previous bounces
- Continue sending consistently
Following these best practices helps build a strong sender reputation from day one.
How Long Does It Take to Switch?
Most businesses complete the migration within a few hours.
For larger organisations with multiple templates and automations, the process may take a little longer, but it’s rarely as complicated as people expect.
If you need assistance, the Email Blaster support team can help make your migration as smooth as possible.
Ready to Make the Switch?
Moving from Mailchimp to Email Blaster is an opportunity to reduce costs, simplify your email marketing and benefit from UK-based support and secure UK data hosting.
With unlimited contacts, powerful automation, an intuitive drag-and-drop builder and transparent pricing, Email Blaster gives businesses everything they need to create professional email campaigns without paying for features they don’t use.
If you’re ready to leave Mailchimp behind, there’s never been a better time to make the switch.
