Every business needs to have a strategy for email marketing. It’s a vital way to reach customers, build brand loyalty and grow your business.  Many business owners can find it difficult to keep up with their email marketing and may even wonder if it’s still relevant in an age of social media.

Let’s take a look at what email marketing is, how it works and how email marketing software can help make the whole process so much easier.

What is email marketing?

Email marketing is a means by which businesses and other organisations can highlight products and services, provide information, and build relationships with their customers. Anytime a company sends out an email, which isn’t a confirmation of an order or a response to a question, can be counted as email marketing. It forms one part of the overall internet marketing strategy of a company, which may also include a website and social media channels.

While social media may be good at generating leads, and websites can contain more information about the company, its products and services, emails are better at sealing the deal. Email marketing is more likely to lead to a customer making a purchase.

What kind of companies use email marketing?

All kinds of companies and other organisations use email marketing. In fact, it’s an everyday feature of our lives. As soon as a business has someone’s email address, either because they’re a previous customer, or have deliberately opted in, they have a valuable lead that they can use to generate more business.

How is it done?

In the early stages of developing an email marketing strategy, it’s common for business owners to do the work manually. This will usually involve putting together an email database, updating to add and remove new subscribers, and then using that database to email customers.

As the business and its email database grows, this can become increasingly onerous and time consuming.

Fortunately, there are ways to simplify the whole process

Email marketing software makes the whole process easier

Increasing numbers of businesses use email marketing software to help them manage and grow their email marketing campaigns. It can help build a database, provides a ready supply of easy to use email templates, ensures everything remains GDPR compliant and allows for integration with social media. 

As well as helping you deliver your email marketing campaign and manage your database, it also allows you to track how well your campaign is doing via intelligent analytics.

Not only does email marketing software make the process easier, it also helps to make it more effective.

Email Blaster can save you time and improve your customer retention

At Email Blaster, our email marketing software offers a world leading experience to small businesses across the globe. It’s a cloud-based solution that’s packed with great tools to make your email marketing a breeze.

Why not get in touch to find out more about how our email marketing software can help your business grow?