How to Structure the Perfect Staff Newsletter A well-structured staff newsletter is more than just a company update—it's a tool that can boost engagement, improve internal communication, and strengthen company culture. Whether you're in HR, internal comms, or just the one who “got nominated,” this guide will walk you through...

Email Marketing Design Trends in 2025: What’s Hot and What’s Next Email marketing is far from dead—in fact, it’s thriving. As inboxes become more crowded and attention spans grow shorter, smart design has never been more important. In 2025, brands are pushing creative boundaries while staying grounded in functionality and...

What Are Web-Safe Fonts and Which Can Be Used in Your Email Marketing? Fonts play a crucial role in email design, influencing readability, brand consistency, and user experience. However, not all fonts display the same way across different email clients and devices. This is where web-safe fonts come in. If...

All About Non-Human Machine Clicks – Are ‘Bot Clicks’ Killing Your Stats? If you’ve ever noticed unusually high click-through rates (CTR) in your email marketing reports, only to realize that those clicks aren’t translating into real engagement or conversions, you may be dealing with bot clicks. In 2025, email security...

Why You Should Avoid Cold Email Marketing Cold email marketing has long been a go-to strategy for businesses looking to generate leads and expand their customer base. However, in 2025, this approach is increasingly ineffective, legally risky, and detrimental to brand reputation. While it may seem like a cost-effective way...