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Why It’s Better for UK Companies to Use UK-Based...

Jamie Jamie -
Email marketing remains one of the most powerful tools in any business’s marketing toolkit. And while global platforms like Mailchimp often dominate the conversation,...
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What is negative data segmentation and how to use...

Jamie Jamie -
What is Negative Data Segmentation—and How to Use It EffectivelyClean your list, improve engagement, and boost ROI by targeting who not to send to. When...
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Intro to staff newsletters

Jamie Jamie -
How to Structure the Perfect Staff Newsletter A well-structured staff newsletter is more than just a company update—it's a tool that can boost engagement, improve...
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Getting email marketing content right

Email marketing is a commonly used business tool, but all too often it falls short of the mark. Consumers receive countless sales emails every...

WordPress Plugin for Email Marketing

There are many good reasons for using a WordPress plugin for email marketing. When you use these plugins, you can benefit from features such...

What is email marketing automation?

An essential part of modern marketing practice, email marketing automation allows you to schedule, personalise and metricise your outreach. This can be as simple as...

How to get better email marketing deliverability

There are many steps you can take to improve the deliverability of your emails. Without efficient email marketing strategies in place, you could miss...

How to stop your email marketing being marked as spam

Step by step guide to getting your marketing email passed the email spam filter Verify your sending domain If you are looking to send out a...
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Other

Why It’s Better for UK Companies to Use UK-Based Email Marketing Software as an alternative to Mailchimp

Email marketing remains one of the most powerful tools...
Featured

The complete guide to creating your first email newsletter

An email newsletter is one of the most effective...
Advice

What are the different types of content to send to your audience

Email marketing isn’t just about selling—it’s about building relationships. By offering a mix of content types, you keep your audience engaged, reduce unsubscribe rates, and position your brand as helpful and trustworthy.
Advice

What Kind of Email Marketing Causes a Negative Sender Reputation?

Your email marketing strategy can do more than drive...
Email Marketing UK Tips

How to build a positive sender reputation

In the world of email marketing, sender reputation can...

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