Email marketing remains one of the most effective digital marketing tools available in 2025—and it’s not just for big brands or seasoned marketers. Whether...
Improve Deliverability by Writing Smarter, Not Spammy
Email newsletters are a valuable channel for nurturing customer relationships and driving conversions. But if your carefully crafted...
How Long Should You Keep Subscribers Who Aren’t Engaging with Your Emails?
As your email list grows, not every subscriber will stay engaged forever. Some...
Guide to Analysing A/B Test Results
Turn Test Data Into Smarter Business Decisions
A/B testing is one of the most powerful tools in a marketer’s or...
How to Create the Perfect Reactivation Campaign
Win Back Customers, Rekindle Interest, and Boost Revenue
Reactivation campaigns are one of the most cost-effective marketing strategies. Why?...
What is Negative Data Segmentation—and How to Use It EffectivelyClean your list, improve engagement, and boost ROI by targeting who not to send to.
When...