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What are the different types of content to send...

Email marketing isn’t just about selling—it’s about building relationships. By offering a mix of content types, you keep your audience engaged, reduce unsubscribe rates, and position your brand as helpful and trustworthy.

What Kind of Email Marketing Causes a Negative Sender...

Your email marketing strategy can do more than drive engagement and conversions—it also directly affects your sender reputation. And when done poorly, email marketing...

Email spam phrases to avoid in your newsletter

Improve Deliverability by Writing Smarter, Not Spammy Email newsletters are a valuable channel for nurturing customer relationships and driving conversions. But if your carefully crafted...

How to use a countdown timer to use with your email marketing

Using a countdown timer in your email marketing can help create a sense of urgency and encourage recipients to take immediate action. Here's how...

B2C and GDPR

B2C, which stands for "Business-to-Consumer," refers to the relationship between a business and individual consumers. It typically involves companies that provide products or services...

B2B and GDPR

The General Data Protection Regulation (GDPR) applies to both Business-to-Consumer (B2C) and Business-to-Business (B2B) interactions, but there are some differences in how the regulation...

Everything you need to know about GDPR in 2023

General Data Protection Regulation (GDPR) - Overview: The General Data Protection Regulation (GDPR) is a comprehensive data protection and privacy regulation that became enforceable on...

Why is my open rate dropping?

There can be several reasons why your open rate may be dropping. Here are some common factors to consider: Email deliverability issues: If your emails...

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Why It’s Better for UK Companies to Use UK-Based Email Marketing Software as an alternative to Mailchimp

Email marketing remains one of the most powerful tools...

The complete guide to creating your first email newsletter

An email newsletter is one of the most effective...

What are the different types of content to send to your audience

Email marketing isn’t just about selling—it’s about building relationships. By offering a mix of content types, you keep your audience engaged, reduce unsubscribe rates, and position your brand as helpful and trustworthy.

What Kind of Email Marketing Causes a Negative Sender Reputation?

Your email marketing strategy can do more than drive...

How to build a positive sender reputation

In the world of email marketing, sender reputation can...

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