Email marketing isn’t just about selling—it’s about building relationships. By offering a mix of content types, you keep your audience engaged, reduce unsubscribe rates, and position your brand as helpful and trustworthy.
Your email marketing strategy can do more than drive engagement and conversions—it also directly affects your sender reputation. And when done poorly, email marketing...
Improve Deliverability by Writing Smarter, Not Spammy
Email newsletters are a valuable channel for nurturing customer relationships and driving conversions. But if your carefully crafted...
B2C, which stands for "Business-to-Consumer," refers to the relationship between a business and individual consumers. It typically involves companies that provide products or services...
The General Data Protection Regulation (GDPR) applies to both Business-to-Consumer (B2C) and Business-to-Business (B2B) interactions, but there are some differences in how the regulation...
General Data Protection Regulation (GDPR) - Overview:
The General Data Protection Regulation (GDPR) is a comprehensive data protection and privacy regulation that became enforceable on...
There can be several reasons why your open rate may be dropping. Here are some common factors to consider:
Email deliverability issues: If your emails...
Email marketing isn’t just about selling—it’s about building relationships. By offering a mix of content types, you keep your audience engaged, reduce unsubscribe rates, and position your brand as helpful and trustworthy.