Advice

Best Ideas for Black Friday Email Campaigns

Jamie -

How to stand out (and drive conversions) during the busiest inbox season Black Friday is arguably the king of email marketing: everyone’s competing for attention,...

Jamie -

You’ve built your list, crafted beautiful campaigns, and hit send—only to find that your emails are landing in the spam folder instead of the...

Jamie -

Digital marketing campaigns rely heavily on accurate metrics to measure success. But not every click, open, or engagement is genuine. Bots—automated scripts designed to...

How long should you keep subscribers who aren’t engaging with your email marketing?

October 23, 2023

The ideal approach for managing subscribers who aren't engaging with your email marketing can vary depending on your specific goals and the nature of...

How to boost your inbox placement by changing your send from address

August 1, 2023

Boosting your inbox placement can be challenging, but changing your send from address can sometimes help improve deliverability. Here are some tips to consider...

What is a sender reputation and how does it work?

July 27, 2023

Sender reputation refers to the perceived trustworthiness and quality of an email sender's sending practices. It is a crucial factor in email deliverability, determining...

How to create great email preview text

July 25, 2023

Creating great email preview text, also known as the preheader or snippet, is essential for enticing recipients to open and engage with your emails....