What Should You Put in Your Email Footer?

While the email footer might seem like a small detail at the bottom of your campaigns, it’s far more than just an afterthought. A well-designed footer not only ensures compliance with regulations but also reinforces your brand, builds trust, and can even drive additional engagement.

If you want your email campaigns to look professional and effective from top to bottom, here’s what you should include in your email footer.

1. Contact Information

Your subscribers should always know how to reach you. Including clear contact details in your footer improves trust and credibility.

Best practices:

Include your company name, physical address, phone number, and email.
If your brand has multiple locations, highlight the main office or relevant regional contacts.
Make sure your contact info is up-to-date — incorrect details can frustrate subscribers and hurt credibility.

2. Unsubscribe Link

An unsubscribe link is legally required in most countries under regulations like CAN-SPAM (US) and GDPR (EU). But beyond compliance, it’s also an important trust signal.

Best practices:

Make the unsubscribe link easy to find — don’t hide it in tiny text.
Use friendly language, like “Manage your preferences” or “Unsubscribe here.”
Offer preference management so subscribers can adjust frequency or types of emails instead of leaving entirely.

A transparent unsubscribe option shows respect for your audience and keeps your email list healthy.

3. Social Media Links

Footers are a great place to encourage subscribers to connect with your brand on social media.

Best practices:

Include only the social platforms where your brand is active.
Use clear, recognisable icons that match your brand’s design style.
Ensure the links open correctly and direct users to the right pages.

Adding social links provides more ways for subscribers to engage and keeps your brand top of mind.

4. Legal and Compliance Text

Depending on your industry, you may need to include disclaimers, copyright notices, or other legal text.

Examples:

Copyright statement: © 2025 [Your Company Name]. All rights reserved.
Privacy policy link: Directs subscribers to your full privacy and data-handling practices.
Industry-specific disclaimers: Required for sectors like finance, healthcare, or regulated products.

Keeping your legal text clear but unobtrusive helps you stay compliant without overwhelming the reader.

5. Branding and Visual Design

Even at the bottom of your email, design matters. A well-branded footer reinforces your company’s look and feel and signals professionalism.

Tips:

Use your brand colours, fonts, and subtle graphics to maintain consistency.
Keep the layout simple — avoid overcrowding with too many elements.
Consider a small call-to-action if relevant, like “Visit our blog” or “Check out our latest offers.”

A visually consistent footer leaves your subscribers with a positive, professional impression.

6. Optional Extras

Depending on your goals, you can also include:

Links to past newsletters or top content.
A short tagline or mission statement that reinforces your brand voice.
QR codes for mobile engagement.

These elements can make your footer functional while providing additional value to your subscribers.

Final Thoughts

Your email footer is more than just the bottom of the page — it’s an essential part of your campaign strategy. By including clear contact information, an easy-to-find unsubscribe link, social media connections, legal text, and consistent branding, you strengthen trust, maintain compliance, and reinforce your professional image.

At Email Blaster, we make it easy to design email footers that are compliant, visually appealing, and on-brand. A thoughtful footer may not get the first click, but it leaves a lasting impression that keeps subscribers engaged and confident in your brand.