Once your subscriber opens your email, the visual header — the top section of your design — plays a crucial role in setting the tone for everything that follows. It’s the first thing readers see, and it can instantly communicate your brand identity, purpose, and professionalism.

A well-designed visual header gives your campaign structure, reinforces trust, and makes your email instantly recognisable.

Best practices:

• Show your brand clearly: Include your company logo at the top so recipients immediately know who the email is from.
• Keep it clean and balanced: Avoid clutter. The header should guide the eye naturally down to your main message, not distract from it.
• Stay consistent: Use your brand colours, fonts, and tone of design across all campaigns. Consistency builds familiarity and strengthens recognition.
• Use imagery wisely: If you include a banner image or hero section, make sure it loads quickly, looks great on mobile, and supports your message — not just decorates it.
• Include optional navigation: For newsletters, a simple set of text links (such as “Shop”, “Blog”, “Contact”) can help readers explore more, but keep it minimal.

Tip: Always preview your header on both desktop and mobile before sending. A design that looks perfect on a large screen might feel cramped or oversized on a phone.

Your visual header sets the stage for your content — it’s your email’s handshake. Make it clear, consistent, and inviting, and you’ll start every campaign with the right impression.