Email marketing remains one of the most powerful tools in any business’s marketing toolkit. And while global platforms like Mailchimp often dominate the conversation, they may not be the best fit for UK-based businesses—especially those focused on compliance, support, and local relevance. If you're a UK company looking for a smarter, more tailored email marketing solution, it's worth exploring alternatives—particularly UK-based platforms like Email Blaster UK. In this article, we’ll explore why choosing a UK-based email marketing provider can be a...

An email newsletter is one of the most effective ways to connect with your audience, build trust, and drive consistent engagement—whether you're a small business, freelancer, content creator, or brand. But if you’re just getting started, it can feel overwhelming. What should you include? How do you design it? And how do you get people to actually read it? This complete guide will walk you through everything you need to know to create your first email newsletter—from strategy to send. Step 1:...

Email marketing isn’t just about selling—it’s about building relationships. By offering a mix of content types, you keep your audience engaged, reduce unsubscribe rates, and position your brand as helpful and trustworthy.

Your email marketing strategy can do more than drive engagement and conversions—it also directly affects your sender reputation. And when done poorly, email marketing can damage your reputation with internet service providers (ISPs), leading to low deliverability, spam folder placement, or outright email blocking. So what kind of email marketing activities actually hurt your sender reputation? In this article, we’ll break down the key mistakes and behaviours that can land your emails in trouble—and what you should avoid to keep...

In the world of email marketing, sender reputation can make or break your ability to reach your audience. You could have the most beautifully designed emails and compelling content, but if your sender reputation is poor, your messages will end up in the spam folder—or worse, not get delivered at all. Whether you're just starting out or looking to improve your email deliverability, this guide will walk you through how to build and maintain a strong sender reputation that email...