How to Structure the Perfect Staff Newsletter A well-structured staff newsletter is more than just a company update—it's a tool that can boost engagement, improve internal communication, and strengthen company culture. Whether you're in HR, internal comms, or just the one who “got nominated,” this guide will walk you through how to structure a staff newsletter that people will actually want to read. Why a Staff Newsletter Matters Internal newsletters help: Keep teams aligned with company goals and updates Recognize employee achievements Build a transparent...

Email Marketing Design Trends in 2025: What’s Hot and What’s Next Email marketing is far from dead—in fact, it’s thriving. As inboxes become more crowded and attention spans grow shorter, smart design has never been more important. In 2025, brands are pushing creative boundaries while staying grounded in functionality and user experience. Whether you're crafting newsletters, product launches, or retention campaigns, staying current with design trends can give your emails the edge they need. Here are the top email marketing design...

What Are Web-Safe Fonts and Which Can Be Used in Your Email Marketing? Fonts play a crucial role in email design, influencing readability, brand consistency, and user experience. However, not all fonts display the same way across different email clients and devices. This is where web-safe fonts come in. If you want your emails to look polished and professional, understanding which fonts are safe to use is essential. What Are Web-Safe Fonts? Web-safe fonts are typefaces that are widely supported across different...

All About Non-Human Machine Clicks – Are ‘Bot Clicks’ Killing Your Stats? If you’ve ever noticed unusually high click-through rates (CTR) in your email marketing reports, only to realize that those clicks aren’t translating into real engagement or conversions, you may be dealing with bot clicks. In 2025, email security filters and automated scanning tools are more prevalent than ever, causing inflated email performance metrics that can mislead marketers. But what exactly are bot clicks, and how can you manage...

Why You Should Avoid Cold Email Marketing Cold email marketing has long been a go-to strategy for businesses looking to generate leads and expand their customer base. However, in 2025, this approach is increasingly ineffective, legally risky, and detrimental to brand reputation. While it may seem like a cost-effective way to reach new prospects, there are several reasons why businesses should rethink their cold email strategies. Here’s why you should avoid cold email marketing and focus on more effective alternatives. 1....