If you are a subscriber to direct commerce magazine, check out the latest issue (June 2011).
The guys and gals at direct commerce have published a great feature on email marketing. The article reports the continued popularity and growth of email marketing by UK companies.
Inside the article Email Blaster UK is reviewed, including an overview of the software features. Im summary the article outlines:
“[Email Blaster UK] A UK-hosted online email marketing system, the software was designed and developed in-house. Using Email Blaster’s online software users can create, send and track their campaigns in real time”.
If you are new to the world of email marketing the article is a very interesting read. Interviews with industry experts reveal the latest trends and growth within the industry.