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Using countdown timers in email marketing

Published: 25th March 2019

Using countdown timers with your email marketing



Nowadays, competition for your viewers attention is pretty fierce. Our inbox are generally pretty crowded places, with lots of people and companies looking for you to invest your valuable time in reading their email communications.

Sometimes, even the strongest sales promotion can fall flat because it just didn’t attract the attention of your viewer or they simply didn’t feel that the call to action was strong enough.

There are a few attention grabbing techniques that are worth experimenting with to give your mailer the edge in your viewer’s inbox.

One of these is a countdown timer.

What is a countdown Timer?



A countdown timer is a piece of animation, with a live countdown, typically displaying in days, hours, minutes and seconds. The animated movement of a countdown really helps your mailer to stand out in your viewer’s inbox.

It also adds a sense of urgency, as it has a live deadline to do something by. This could be used to trigger either the start or the end of a sales promotion, this really helps to maximise both clicks and conversions.

How can I use a countdown timer inside email blaster?



Cbuilder 3.0 gives you everything you need to quickly create and customise a countdown timer inside the design editor.

You can quickly and easily set the time to be used and theme the colours to match your mailer and company branding. All of this is done inside the design editor so there is no need to waste time trawling through the internet looking for an animated graphic timer that you could try and import.

Countdown timers are a great addition to cBuilder, they are a powerful tool that really bring a great visual impact and a sense of urgency to your sales message.

Add one to your next sales event mailer, they really are a powerful addition to your email marketing.




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