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How to integrate video with your email marketing

Published: 25th March 2019

How to integrate video with your email marketing



Over recent years, we’ve all become accustomed to viewing a video instead of reading large banks of text.

Video is a great way of delivering quite a bit of content without your viewer being put off of engaging with your document being seeing hue walls of text.

For quite a while, email marketers have experimented with how to effectively deliver video content with their email marketing. This has always been at best fiddly and at work problematic to say the least.

Most of the email browsers out there don’t support direct playing of video inside an email though, so this makes life hard for us email marketers, how do you deliver video?

The work around has always been to host your video somewhere else and then create a link to it, this is fiddly to do though as it involves hopping backwards and forward between websites. It also involves creating an image to hyper link or a button.

This is a fair bit of work to do and if you are up against the clock, it’s easier to make a simple mistake like a typo in the url that you are linking to.

So, the question is how do you make video integration easier to do, is it possible to cut down on the amount of steps required. To cut down on hopping around creating images, cutting and pasting from video hosting sites?

Say hello to video integration



Well cBuilder addresses this issue for you. As direct playing of video inside an email is still not viable, we’ve come up with a neat way of presenting video quickly and easily to your email marketing viewers.

With cBuilder’s video integration, all you need to do is drag a video block into your mailer, grab the video share code from YouTube (or wherever your video is hosted), then paste it into the video block.

cBuilder then takes care of the rest for you. It will automatically grab a copy of your thumb nail image, offer you a choice of play buttons and create a link to the source video for you.

This means that when you’ve promised to get that video mailer out by the end of the week and not started the design until 5pm on Friday, cBuilder take the stress out of it.

Simply grab the sharing url and paste it into a video block. Let cBuilder do the heavy lifting for you.



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