Social Media cards customisation
Social media and email marketing work really well together, one compliments the other very neatly.
When you send out your email marketing, it’s a good idea to also post it to your social media networks. Doing this really helps to increase the reach of your email marketing.
When you do post it to social media, you can support the message of your email marketing by writing a short post or tweet about it.
Writing this supporting information is a great way to add a call to action for your social media viewers - you can add a reason why they may want to click on the link to view your email marketing.
The problem…
After you have sent your email marketing, you then need to copy a link to a web based version of your email. Then, go to each of your social media pages, write your post, paste your link to you email marketing and hit ‘post’. You then need to repeat this process for each of your social media accounts.
Some decent email marketing systems will let you post to your social media platforms from inside their software. This is great, as it means you don’t have to keep hopping from different sites to spread your message.
This can be a little bit of a compromise though, as often your social media platforms will pick at random and image from your mailer to be used. So you have little control over what actually get’s posted.
Each social media platform is styled differently, so your post could look quite different on each.
The solution
With cBuilder 3, you now have complete control over your social media platforms - all from inside your email blaster account. cBuilder contains a preview section, showing you exactly what will get posted to your social media feeds prior to hitting send.
You can now control exactly what is contained within your social media post, how it looks and how it is styled, cBuilder gives you everything you need to really maximise the impact of your email marketing via your social media networks.
The preview shows you how each of your social media feeds will render your post, cBuilder will let you select which image to use from a selection contained within your campaign. However, if you don’t want to use any of these, you can upload a new one, purely for use with your social media.
You can also enter the text that is used, so you can use hashtags or mention tags to make sure your post appear in keyword searches - or reach specific users.
cBuilder 3.0 brings the working relationship with social media closer than ever before. This means that you can easily and quickly fine tune your digital marketing for maximum impact with each channel.