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What is a reactivation email and how should you...

A reactivation email is a type of marketing email sent to dormant or inactive subscribers with the goal of re-engaging them and encouraging them...

What is the perfect length for a subject header...

The optimal length for an email subject line can depend on various factors, including your audience, the content of your email, and your overall...

How to create a staff newsletter that people will...

Creating a staff newsletter that people will want to read involves a combination of engaging content, visual appeal, and thoughtful presentation. Here are some...

Setting the right tone for your emails

When it comes to reaching out to your target audience, what you have to say is important, but how you say it is just as...

Desktop vs Mobile – Which is best for your email marketing campaign?

We use them every single day, our lives are directed through them and we probably, most likely, couldn’t live without them. That’s right, the...

How an Ecommerce business can increase email subscribers

One of the challenges owners of Ecommerce businesses face is how to retain customers. Getting a website visitor to make a purchase is an...

Getting email marketing content right

Email marketing is a commonly used business tool, but all too often it falls short of the mark. Consumers receive countless sales emails every...

WordPress Plugin for Email Marketing

There are many good reasons for using a WordPress plugin for email marketing. When you use these plugins, you can benefit from features such...

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How to make email marketing work for small business in 2024

Email marketing can be a powerful tool for small...

How important is domain verification for email marketing in 2024?

In 2024, the importance of domain verification in email...

What email marketing goals should you set?

Setting clear and measurable email marketing goals is crucial...

Tips to increase the conversions with your web sign-up form

Improving the conversion rate of your web sign-up form...

How long should you keep non-engaging subscribers on your email lists for

The appropriate duration to keep non-engaging subscribers on your...

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