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What is a reactivation email and how should you...

A reactivation email is a type of marketing email sent to dormant or inactive subscribers with the goal of re-engaging them and encouraging them...

What is the perfect length for a subject header...

The optimal length for an email subject line can depend on various factors, including your audience, the content of your email, and your overall...

How to create a staff newsletter that people will...

Creating a staff newsletter that people will want to read involves a combination of engaging content, visual appeal, and thoughtful presentation. Here are some...

New changes to sending domain verification requirements

Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

What is a sender reputation and how does it work?

Sender reputation refers to the perceived trustworthiness and quality of an email sender's sending practices. It is a crucial factor in email deliverability, determining...

What is domain verification and why is it important?

If you are sending out email marketing using third-party software, such as Email Blaster or similar then it’s likely that you have already bumped...

Using email marketing software to send your Christmas cards

Christmas is an important time of year, perhaps this year more than ever. It’s good to keep in touch with those close to us,...

Ultimate Black Friday Sales Guide

What are the origins of Black Friday? It’s probably no surprise to learn that Black Friday originates from America; the home of the sales campaign....

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How important is domain verification for email marketing in 2024?

In 2024, the importance of domain verification in email...

What email marketing goals should you set?

Setting clear and measurable email marketing goals is crucial...

Tips to increase the conversions with your web sign-up form

Improving the conversion rate of your web sign-up form...

How long should you keep non-engaging subscribers on your email lists for

The appropriate duration to keep non-engaging subscribers on your...

What is a reactivation email and how should you use it

A reactivation email is a type of marketing email...

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